A design utilizing the three initials of my name; M, B, and I in a creative circular logo in white with a black circular background

CAMPAIGN MATRIX

Last Updated: may 24, 2020

All the answers to the most frequently asked questions of
MBIM and all of its related services. If you have a question
that you don't see here, feel free to send a contact form and
I'll be sure to answer you, and update this document!

I am a digital nomad and content creator traveling all around North America and various other countries making genuine connections with people and brands that I believe in to help see growth and spread the knowledge and strategies that I have developed and observed through my interaction with thousands of brands across the United States and Canada after years of working for a Certified Google Partner Company.

The Base Model

$1850
$ 1499
99
monthly, or $750 bi-weekly
  • 2x Daily Posting Campaign
  • Engagement Management
  • Analytics Dashboard
  •  
  •  

Getting Serious

$3450
$ 2799
99
monthly, or $1400 bi-weekly
  • previous packages AND...
  • Holiday Content Campaign
  • Weekly Blog Articles
  • Content Dashboard
  •  

Building It Right

Absolute BEST Value!
$6100
$ 4199
99
monthly, or $2100 bi-weekly
  • previous packages AND...
  • Weekly Video Campaign
  • Campaign Management
  • Digital Customer Support
  •  
BEST DEAL

Superior CEO

$9400
$ 5199
99
monthly, or $2600 bi-weekly
  • previous packages AND...
  • 2x Daily Stories Campaign
  • 2x Daily Mini-Cast Campaign
  • 2x Daily Briefing Skill for Alexa
  • Weekly Podcast Campaign

Earn FREE Credits With Referrals!!

When you refer someone to MICHAEL B ISBELL MEDIA, and they sign up for either a minimum of 3 services - or any pre-made package deal you will have $500 added to your MBIM account that you can redeem for any one off services or monthly campaigns. You can also use the credits on merchandise in the MBIM Marketplace for physical products, digital tools, or anything else available at https://shopmichaelbisbell.com/
Affiliates

2X DAILY POSTING CAMPAIGN

Content is KING of the digital space, and the only way to organically grow and outmatch those using advertising is to make more and better content than they do to beat the algorithmic boost of their pay per click method.

Using the post template strategy (available for purchase if you want to try and create and distribute the content yourself at https://shopmichaelbisbell.com under digital tools), two posts that go out using the quotes and quick facts strategies with the extended content information and brand perspective on the topic needed to generate attention and conversation around your industry which ultimately is what leads to clicks and purchases. Season one includes the first three months of the campaign, as the template sheet is broken down into quarters for approvals and uploads to keep things rolling but not make content too far in advance that the customer doesn't use it.

The image size used for the following platforms is 4x5, portrait view:

Facebook, Instagram, Pinterest
LinkedIn, Tumblr, and Reddit

The image size used for Twitter is 1x1, square view.

6 month min contract, then month to month

HOLIDAY CONTENT CAMPAIGN

Access all your companies' important data and analytics across all the campaigns we are managing for your brand including Google Analytics for website conversion rates, social media analytics, and much more through our affiliate partner software Sendible.

3 month min contract, then month to month

CONTENT DASHBOARD

Again utilizing our affiliate software partner, Sendible, you will be able to make and schedule out your own content across all platforms, make edits to existing content and promotions, post real time sales and marketing events to keep current and on the pulse of your industry and much more - right along side our team! You'll be able to directly collaborate on the design and structure of your business to ensure you are represented exactly as you want to be recognized.

You can additionally use this software to schedule out and maintain your own social media campaign if you choose to go that route - utilizing the tools and optimizations of MBIM with our available digital downloads.

3 month min contract, then month to month

WEEKLY VIDEO CAMPAIGN

This is a creative campaign looking at an overview of the services that your company provides, the personality and voice behind the work, or whatever other content campaign strategy is developed with the client to ensure keyword visibility and organic growth in the given industry, with a face and voice to the brand offered through the power of video marketing.

The blog articles when attached to your plan will be shared with a link to garner as much attention to it as possible outside of the keyword targeting itself across all the same platforms as the 2x daily content strategy - making content around trending conversations in your industry. Video is embedded directly into the blog to maximize audience visibility and consumption to generate views and conversation around your industry. Like the blog campaign, the video will be shared itself with a link to garner as much attention as possible outside of the keyword targeting.

Unless the client wants to capture the videos themselves or have someone in-house read the scripts as the face to the videos, all video campaigns include scripting, filming, post production editing, and distribution for the videos that are released each week.

Platforms that support video uploads include but are not limited to:

Facebook, LinkedIn, YouTube, and
IGTV & TikTok (Resized to 9x16)

All non-compatible platforms will receive a post with a link.

Unlike the content strategy that go across all popular platforms, this is specifically a video(s) created for video platforms, unless specified with the client for the strategy to be created for some sort of internal use or training.

6 month min contract, then month to month

2X DAILY STORIES CAMPAIGN

Expand your content strategy to the ever growing engagement and consumption of organic story campaigns! Stories are the little bubbles that appear right at the top of the screen when you use a social media platform. MOST social media, the major ones, have a stories campaign.

Stories are created from the quotes and quick facts used for the 2x daily content strategy campaign over the photo used for the post reformatted for the phone story screen size to occupy that top space of the platform. It will be created and distributed as another platform to share your content in the same seasons that the content strategy is broken into to keep it consistent and clear across all channels. The image size used for all platforms that support stories is 9x16, portrait view. The platforms currently supporting story campaigns include:

Facebook, Instagram, and Snapchat

As new platforms add the feature, they will automatically be added and included with this package as an additional distribution platform for maximum exposure and content generation around your brand.

6 month min contract, then month to month

2X DAILY BRIEFING SKILL FOR ALEXA

Currently only available through the Alexa Home Assistants, one of the most popular in home assistant software - specifically with e-commerce and purchase potential. Utilizing the podcasting platform Anchor, another of our affiliate partners, we are able to distribute an audio experience of your 2x daily content campaign for those looking for a short and sweet, value-driven content or daily morning briefing routines on their home assistant devices. These are also often referred to as "clips" and generate HIGH volumes of traffic using the keywords and topical background of the video and backend targeting for organic growth on a massive scale. Because you are right in the Amazon ecosystem, converting from content consumer to new customer purchases is only one question away for the user to their assistant. Clips are created from the quotes and quick facts used for the 2x daily content strategy campaign. Reading and articulating the topic of the post verbally for daily briefings. It will be created and distributed as another platform to share your content in the same seasons that the content strategy is broken into to keep it consistent and clear across all channels.

6 month min contract, then month to month

CONTACT FOR OTHER SOLUTIONS

Get in touch with us at contact@michaelbisbell.com to find out how you can put together a custom plan, or check out our pre-made packages to bundle together services and save the most on your monthly premium!

Additionally, for those that are still in the building phases but want to grow their businesses - you can inquire about digital-income percentage deals to get your branding started regardless of your current financial situation!

ENGAGEMENT MANAGEMENT

There is a LOT that goes into running a business, actually doing your craft, and maintaining the energy to engage with your community to actually grow and get the exposure you need to maximize your investment in your business.

We include daily engagement of the campaign looking over all the incoming comments to the profile, any other forms of engagement like shares or mentions, likes across the content to evaluate what works the best so we can change gears when needed if a strategy doesn't play well, etc.

3 month min contract, then month to month

ANALYTICS DASHBOARD

Access all your companies' important data and analytics across all the campaigns we are managing for your brand including Google Analytics for website conversion rates, social media analytics, and much more through our affiliate partner software Sendible.

3 month min contract, then month to month

WEEKLY BLOG ARTICLES

One of the most underated and utilized methods of content distribution and true traffic conversions are in well written, keyword driven pieces of content specifically made to trigger the search engines into making you more visible and converting eyes into buys!

This is a creative campaign looking at an overview of the services that your company provides, the personality and voice behind the work, or whatever other content campaign strategy is developed with the client to ensure keyword visibility and organic growth in the given industry.

The weekly blog article will be shared with a link to garner as much attention to it as possible outside of the keyword targeting itself across all the same platforms as the 2x daily content strategy - making content around trending conversations in your industry.

Platforms that support blog article content include but are not limited to:

Facebook, LinkedIn, Tumblr,
Reddit, Medium, Blogger, and more

Your blog's weekly content will also be embedded into your website for SEO efficiency traffic flow.

6 month min contract, then month to month

CAMPAIGN MANAGEMENT

Managing your campaign is an extension to the basic management of your engagement such as likes, shares, etc. to build your community and keep your brand growing.

I ensure that your content always goes out, keeping a close eye on sentiment and managing and responding to negativity that could bring your brand's visibility down. Watching the growth and constantly adapting the campaign to fit what your audience is doing.

This is a useful service for anyone who has a social media campaign running or has a company posting for you, but you don't have the time to monitor them and make sure they deliver the best results possible. Meaning we can manage any campaign, regardless of if we are the ones running the strategy or acting on your behalf.

3 month min contract, then month to month

DIGITAL CUSTOMER SUPPORT

Daily customer support of the campaign means looking over incoming messages and inquiries to provide real-time human connected customer support with easy to answer frequent questions, only escalating sales and important matters directly to you. Questions for the company and what they provide or contact information inquiries to get in touch for custom pieces, and other extensive customer service related type conversations are all handled by our team. Keeping your time free and ability to do what you love at its height, leaving the rest in our capable hands.

3 month min contract, then month to month

2X DAILY MINI-CAST CAMPAIGN

Utilizing the podcasting platform Anchor, another of our affiliate partners, we are able to distribute an audio experience of your 2x daily content campaign for those looking for a short and sweet, value-driven content. This is targeted at podcast listeners who prefer short form consumable content as opposed to longer form pieces. These are also often referred to as "clips" and generate HIGH volumes of traffic using the keywords and topical background of the video and back-end targeting for organic growth on a massive scale. A prime example of this in action is JRE Clips to The Joe Rogan Experience.

Clips are created from the quotes and quick facts used for the 2x daily content strategy campaign. Reading and articulating the topic of the post verbally for daily briefings and short clip podcast consumers. It will be created and distributed as another platform to share your content in the same seasons that the content strategy is broken into to keep it consistent and clear across all channels. The platforms currently supporting podcast audio through anchor include but are not limited to:

Anchor, Apple Podcasts, Breaker, Castbox, Google Podcasts, Overcast, Pocket Casts, PodBean, RadioPublic, Spotify, Stitcher, and more

As new platforms add the feature, they will automatically be added and included with this package as an additional distribution platform for maximum exposure and content generation around your brand. Custom RSS can be used to embed podcast on the website to self contain the audience experience.

6 month min contract, then month to month

WEEKLY PODCAST CAMPAIGN

This is a creative campaign looking at an overview of the services that your company provides, the personality and voice behind the work, or whatever other content campaign strategy is developed with the client to ensure keyword visibility and organic growth in the given industry, with a voice to the brand offered through the power of podcast marketing.

The blog article will be shared with a link to garner as much attention to it as possible outside of the keyword targeting itself across all the same platforms as the 2x daily content strategy - making content around trending conversations in your industry. Podcast is embedded directly into the blog to maximize audience visibility and consumption to generate views and conversation around your industry. Like the blog campaign, the video will be shared itself with a link to garner as much attention as possible outside of the keyword targeting.

Platforms that support podcast uploads through our affiliate partner program, Anchor, include but are not limited to:

Anchor, Apple Podcasts, Breaker, Castbox, Google Podcasts, Overcast, Pocket Casts, PodBean, RadioPublic, Spotify, Stitcher, and more

All non-compatible platforms will receive a post with a link.

Unlike the content strategy that go across all popular platforms, this is specifically a podcast(s) created for podcast audio platforms, unless specified with the client for the strategy to be created for some sort of internal use or training.

6 month min contract, then month to month

SAVE 20% WHEN YOU PURCHASE A TOOL USING THIS PROMO CODE!

By electing to utilize our digital tools and software to build your brand yourself, and using this link to get there,
you will receive 20% any digital tools that you decide to grab to help speed up your process, and make your
brand's growth more efficient and consistent across the board. We'll still be here if you need any help
using the tools - or if you decide you'd just like for us to manage your social media branding ourselves.
20% OFF!!

Hello! Welcome to MICHAEL B. ISBELL MEDIA’s home-base. I am a digital nomad and content creator traveling all around North America and various other countries making genuine connections with people and brands that I believe in to help see growth and spread the knowledge and strategies that I have developed and observed through my interaction with thousands of brands across the United States and Canada after years of working for a Certified Google Partner Company.

Everything that I do in life is for one ultimate purpose; to connect my positive and altruistic outlook of humanity with the technical and creative skills that I have acquired after over fifteen years of making videos, writing songs, and capturing photos of the significant moments that make me who I am. I believe in humanity and our ability to shape a world full of innovation and creativity that allows every single person to share their legacy and story with generations to come. When you take away the expectations of what you can get out from the world, and change your focus to how you can leave this planet better off because of your efforts in your short span of time – you are becoming part of the engine that drives all the best parts of humanity forward.

The digital media world is a revolutionary piece of archival evidence that marks we were here. A footprint that shows our passions, our love, our anger, and our fears for generations to come that we will never even see – shaping a future that we can be proud of and leaving our voice and feelings to be interpreted directly, free of edits and omissions that happen as history goes on. For as long as I can remember I have sought authenticity, creativity, and above all a constant flow of new and exciting things to experience and comprehend. Being able to share the bubbling volcano of peace and positivity in any format that may come through my ventures and search for connection to a world I will never see. Come along on this journey through the world’s adventures with me to find out the truths of the universe together.

Be sure that you’re subscribed to my YouTube Channel with the notifications turned on to see all the most recent videos as they’re uploaded! You can also find me on Anchor, or any of the platforms where they push out the podcast, The Wednesday Wanderer, such as Spotify, Google Casts, Apple Music, and many others.

REVIEWS

Working with Michael B Isbell Media has been an absolute joy, and a highlight to the growth and success of my business and brand on and offline. Michael is extremely insightful, and I wouldn't be able to focus on my craft if I didn't have him handling all the admin and maintenance of my online visibility.

I hired this guy to complete some video work, and I have to say I am definitely surprised and extremely thankful for the amazing work that he accomplished for my company. I don't know how I would have made all that content myself. I highly recommend you take advantage of his skillset.

We had Michael come out to film/photograph our wedding this Spring, and could not be happier with the results! The process was smooth, and Michael was in constant communication with us throughout the experience. We will absolutely be using him again for our next major event.

A design utilizing the three initials of my name; M, B, and I in a creative circular logo in black

Get in Touch Directly!

A design utilizing the three initials of my name; M, B, and I in a creative circular logo in white

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